What is the purpose of a "Hidden field" in the tool palette of the Form editor and Survey editor?

You want to save a value in the report of the form, for instance customerid. But you do not want the respondent to see this. You can use a Hidden field.

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Hidden field must be linked

A hidden field must be linked to a specific field in the database. See the animation below on how to link a field.

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With this, you have the ability to add a value to the report, without a respondent seeing it. 

Hidden field only works in a form within Mail+

A hidden field only works for forms that are on a landing page in Mail+. Only there can it retrieve the information from the database and recognize a contact. The hidden field feature does not work for external web pages.