Setting up an abandoned cart campaign in Spotler Activate

You don't need a web shop in order to set up an abandoned cart campaign in Spotler Activate. No matter which system you've connected to Spotler Activate, you can set up this campaign at any time. 

Abandoned cart campaign set up

➡️ You can find the step-by-step guide here

Creating an abandoned cart campaign in Spotler Activate

In Spotler Activate, you configure that when an order is initiated (AddToCart event), a check takes place 24 hours later to see whether the purchase has been completed (Purchase event). If this is not the case, the automated campaign in Spotler Mail+ is triggered. In this email, you can include a product block sourced from Spotler Activate (see inspiration and the step-by-step plan). If a purchase is made after the email has been sent, a UTM code is included so you can track that an order was placed via the campaign email.

This is what the flow looks like in Spotler Activate:

Have you already set the trigger? Then go ahead and see how to configure this flow in Spotler Activate.
Haven’t set a trigger yet? Then check how to set it up in Google Tag Manager.

How to set up an event in Google Tag Manager

For the abandoned cart campaign, you need a trigger that can activate the AddToCart event in Spotler Activate.

1. Go to Google Tag Manager and create a trigger with a recognizable name, such as Spotler Activate - Event - AddToCart.
2. Choose trigger type: Custom Event.
   

   

3. Add the name of the trigger. Note that this may vary depending on your DataLayer/Plugin. A DataLayer contains the data generated on the webpage.

   It's best to use Debug mode to check the correct event name, as this can sometimes differ in Google Tag Manager.

   

4. Save the trigger.
5. Create a new tag named Spotler Activate – AddToCart.
6. Choose Tag Type: Custom HTML. The code below pushes an AddToCart event to Spotler Activate and passes the product object retrieved from the DataLayer.
   

   

   <script type="text/javascript">
   window._sqzl = window._sqzl || [];

   var productAddedToCart = {{Squeezely - DataLayer - Ecommerce Root}}.add.products[0];

   window._sqzl.push({
   "event": "AddToCart",
   "products": [{
   "id": productAddedToCart.id,
   "name": productAddedToCart.name,
   "price": productAddedToCart.price,
   "quantity": productAddedToCart.quantity
   }]
   });
   </script>

7. Select the trigger you created in Step 1.
   

   

8. As soon as the trigger is activated, it will look like this in Spotler Activate:

   

   You can find this under Data -> Live Events. On the visitor's profile, it looks like this:
   

   

Flow Spotler Activate

Event trigger set up? Then you can start building a flow in Spotler Activate. Here's how:

1. Go to Journeys
2. Click on + New journey
3. Give the journey a name and add a rule with + add rule. In the rule, specify Event is one of AddToCart. This means that customers will enter this flow when they start an order.
   In Entry behaviour, set when a customer is allowed to go through the flow. In our example, this is when customers have completed the journey, then they may be triggered again.
   

   

4. Add the Engagement element to the flow. In this example, we name the node "Purchase?".
   

   

5. Set the Engagement split to specify how long it should take before the next Event is checked. In the example, 1 day is chosen. Here, we check whether the profiles proceed to a purchase. Click Save to save the step.

   

6. Have the profiles proceeded to a purchase? Then the journey stops. Click on the flag to change it to "end journey." Slide the toggle to the left under "Goal is reached" and click Save.
   

   

7. Then add the Email action to the flow.
   

   

8. Give the action a name and choose the trigger as the automation in Spotler. The name of your automation in Spotler Mail+ is what you will see in Spotler Activate. If you can't see the automation in Spotler Activate, it is likely that the automation doesn't have the status "Final." Set the status to "Final" in Spotler Mail+ to be able to select it in Spotler Activate.
   
   In this example, the automation is called: Abandoned Shopping Cart. Select "Products from journey entry event" under Products so that products are loaded into the email from Spotler Activate.
   

   

9. The profiles that have responded to the email should exit the flow. Again, change the flag to the exit icon by clicking on it and shifting the toggle to the left.
   

   

10. The flow now looks like this:
    

    

11. Next, add a new Engagement split to the flow to check if the email had an effect on the purchase. In our example, we use 14 days.
    

    

12. If the goal has not been reached through the email, we turn off the flag after the Engagement split.

    

13. Click on Save & Publish to activate the campaign in Spotler Activate.

Make sure to publish the automation in Spotler Mail+ as well, so that the campaign is actually triggered.