Can I add custom social media buttons to my message?

In Spotler Mail+, you can replace the default social media icons in an email with your own custom icons. To do this, create a custom icon set in the brand style settings, upload an image for each social channel you use, and then select the icon set in a social block in the email editor.

What are custom social media icons?

Custom social media icons are self-uploaded images that you use instead of the default social icons in Spotler Mail+.

These icons are managed within the brand style and can be selected per email.

When should I use custom social media icons?

Use custom social media icons when the default social icons do not match your brand style, campaign design, or email footer design.

For example, custom icons are useful when you want to:

• Use icons in your own brand colors
• Use a filled, outlined, rounded, or monochrome icon style
• Match social icons with a custom email footer
• Create different icon styles for different email templates

Which topics are covered on this page?

On this page, the following topics are covered:

• Where can I find the custom icon settings?
• How do I create a custom icon set?
• How do I use the icons in my email?
• Can I use multiple icon sets?
• What are best practices for social icons?

Where can I find the custom icon settings?

You manage custom social icons via the brand guidelines settings in Spotler Mail+.

Go to:

• Brand guidelines via the message editor or via the settings
• Social channels
• Click Manage custom icons

Here you can view existing icon sets and create new ones.

Before you start

Before creating a custom icon set, prepare the icon images you want to use.

• Use one image per social channel you want to show in your email
• Use consistent image dimensions for all icons in the set
• Use PNG files with a transparent background if the icons should blend into the email design
• Upload the images to the image library first if you want to select them faster

How do I create a custom icon set?

A custom icon set is a collection of social media icons that you upload and use as a group.

1. Click Manage custom icons

   

2. Click Create

   

3. Give the icon set a name

   

4. Upload an image per social channel (for example Facebook, LinkedIn, Instagram)

   

5. Click OK to save the set

   

How do I use the icons in my email?

Once an icon set is created, you can use it in the email editor.

1. Open the email editor
2. Add a social block or select an existing block
3. Select your custom icon set under Icon style

The selected icons are applied directly to your email.

When you reload the brand style, the most recently added icon set is available by default.

Can I use multiple icon sets?

Yes, you can create and use multiple custom icon sets within the same email.

This allows you to apply different styles, for example:

• A default set for content blocks
• An alternative set for the footer

You select which icon set to use per social block.

What are best practices for social icons?

Use consistent and well-optimized images for the best result.

• Use a square canvas for all icons
• Use PNG files with a transparent background
• Keep all icons within a set the same size
• Prefer a resolution such as 80x80 pixels for sharp display
• Define the final display size in the editor (for example around 30–40 pixels)

Using consistent icons ensures a uniform appearance in your emails.

Frequently asked questions