You want to create a more personal message, which is possible with the personalization fields. The function Personalization can be found behind the subject line of your message, but also in the editor of the module Messages and the module Webpages.
Personalization can be added with the following icon: {p}
All fields in Spotler can be used, for instance “First name”. Use this field in the introduction, for instance “Dear {First name}. However, it is also possible to show other personal details, such as interests, company name, account manager, customer number, etc.