How do I reactivate an inactive contact?

Re-add a contact to the contacts overview in the module Lists. As the contact already exists in the database, you only have to enter the email address.

Please note: do not just reactivate contacts. Opt-outs need to be respected and cannot be activated without a permission. In case of a bounce, there is an invalid email address which will bounce again without correcting it.

Contacts who have globally opt-out status can also make themselves active again by filling out a sign-up form. By placing a sign-up form on your website and promoting it properly, you can easily get opted-out contacts to sign up again. Promoting the sign-up form can be done, for example, by using a pop-up or a clear call-to-action on the homepage.