Snippet

A snippet is the first (top) text in your email that reinforces or complements the subject line and supports a better open rate. It is a second kind of subject line. In your inbox, it will be displayed directly below the subject line.

Didn't apply a snippet? Then the first line of text from your template will be displayed at that location. In many cases this is "Read online".

Wrong example

Surfdome.png

Good example

Go_Pro.png

 

Useful link