Here you define the settings of your brand identity. This is useful when you create a new template or compose a message. For example, you can define colors, logos and fonts in advance and you do not have to set this up every time.
In this screen you will see:
- A yellow promotion button New guideline
- An overview of your created guidelines.
- A drop-down menu to edit or delete your brand guideline
New guideline
To add a (new) brand guideline, click on the yellow button New guideline. A pop-up will show up.
Details
In this screen you can set the address details and website url.
This data becomes visible when you have "place holders" in your template. The "place holders" are filled from this data. We can add place holders for you. Place holders have already been applied to the standard templates in the template library.
The advantage of this is; When you change data, you do not have to adjust this in every template, but this data is automatically adjusted.
Image assets
In the screen of images you upload your logo in different variants.
Click the + Drag or Upload button to upload an image. You can choose an image from the Images module or upload a new variant. The images of the logo become visible when you have "place holders" in your template. The "place holders" are filled with the logos you have uploaded here. We can add place holders for you. Place holders have already been applied to the standard templates in the template library.
The advantage of this is; When you change logos you do not have to adjust this in every template, but is automatically adjusted from this data. Place holders are also placed with the standard templates in the template library.
Colors
Add your basic colors and supporting colors via this screen.
Click the plus icon to add colors. You can use the color picker or apply a color code.
The advantage of adding colors in the corporate identity is that you can select them more easily when you use a color picker within the editor. You can see the colors under the color picker.
No brand guidelines?
Not sure where to find your brand guidelines? Then remove the colors from your website. A handy add-on in Google Chrome is a color picker. If you can't download it, there is another trick. Use f12 and an extra window will open in your browser window. In the animation below we show you how you can find out the colors with this:
Typography
In this screen you define the typography for paragraph text and the headers.
This way you don't have to set the color and font per text element. With the option + Click to add font it is possible to use Google fonts.
It is also possible to add Adobe Fonts to the brand manager, if you have a subscription to Adobe Creative Cloud. For more information, read the article How to use Adobe Fonts in the brand manager?
Also use a fallback font
When selecting a custom font such as an Adobe Font or Google Font, you will have the option to provide a fallback. This is useful when the font is not supported by the recipient. In that case, the fallback or your choice will be shown, instead of a random serif or sans-serif font.
Buttons
Create buttons that you can easily add to your message. It is possible to draw up multiple variants. With this option you do not have to manually adjust the style of your button, but you can easily select the variant you want to use.
Click + Create to create a button. A pop-up will open where you can style a button.
Click Save when you are satisfied and want to add the button.
Edit, delete, duplicate button
Do you want to edit, delete or duplicate a button? Then click on the arrow to open the menu.
Add button on your canvas
To add a button from your corporate identity on the canvas, first apply the brand identity in the message editor.
Then you will see the heading Custom button at the button element. Below you can see the options that you have set in the brand identity. When you select an option, the style is immediately applied to the button.
Social channels
You can manage the design of your social channels here.
Select a style icon and then click + Create.
Next, you will see the options of the social channels. Select a social channel and enter the information. You do this for every social channel you are active on.
Overview
If you are starting for the first time, your overview will of course be empty, but if you have added a brand guideline, you will see a preview of the logo, the company details, the colors and the set social media channels.
At the top right of your corporate identity set you see a dropdown button with an arrow pointing down. With the drop-down menu it is possible to edit or delete a brand guideline.
You can also set the brand as default from this dropdown-menu. This way, the brand will be automatically loaded in when creating a new message.