In Spotler Mail+ every user has a role. Your role determines what you can see and do in the account. Most organizations use three main roles:
- Marketeer: full access for day-to-day campaign work
- Content Marketeer: works on content with limited access to contact data
- Owner: manages the account, billing and users
Individual permissions
You cannot switch individual permissions on or off per user. You choose the role that best matches what someone needs to do.
What are user roles?
A user role is the set of responsibilities and permissions assigned to a person in Spotler Mail+. Each role has predefined rights. You cannot enable or disable individual permissions per user. If a user needs more rights, their role has to be changed.
| Roles | Permissions |
| The complete set of responsibilities, activities and authorities assigned to a person. A role is defined within a process or function. | The rights granted to a role, such as the ability to modify specific data or approve changes. |
Some organizations also use corporate or partner roles. These are explained at the end of this article.
Quick comparison
| Permission | Owner | Marketeer | Content Marketeer |
| Create and send mailings | ✔ | ✔ | ✔ |
| View reports | ✔ | ✔ | ✔ |
| View contact data | ✔ | ✔ | ✖ |
| Export data | ✔ | ✔ | ✖ |
| Manage users | ✔ | ✖ | ✖ |
| Manage integrations | ✔ | Partial | ✖ |
| Purchase licences | ✔ | ✖ | ✖ |
Marketeer
The Marketeer is the standard full-access user for day-to-day marketing work.
What can a Marketeer do?
Content and mailings
- Create, edit, test and send mailings
- Create and manage automations
- Create forms and landing pages
- Manage templates
Contacts and data
- Import contacts
- Work with lists and segments
- View contact data
- Export data (if enabled)
Reporting
- View campaign reports
- Analyze opens and clicks
Integrations and settings
- Use existing integrations
- Adjust some tracking settings
- Manage deliverability settings
Note: Some advanced settings are only available to the Owner.
What can a Marketeer not do?
- Manage users or roles
- Reset 2FA for others
- Purchase licences or credits
When should you assign the Marketeer role?
- For users who need full campaign access
- Examples: marketers, CRM specialists
Content Marketeer
The Content Marketeer role is for users who work on content but should not have full access to contact data.
What can a Content Marketeer do?
- Create and edit emails, forms and pages
- Work with templates
- Prepare mailings and automations
- Test content before sending
What can a Content Marketeer not do?
- View or export contact data
- Manage database fields
- Manage integrations or APIs
- Manage users or account settings
In short: focuses on content, not data or technical setup.
When should you assign the Content Marketeer role?
- For copywriters, designers or interns
- When limiting access to personal data (GDPR)
Owner
The Owner is the primary account holder. There is always exactly one Owner per Spotler Mail+ account.
What can the Owner do?
The Owner can do everything a Marketeer can, plus manage the account, billing and users.
User and role management
- Create new users
- Change roles of existing users
- Delete users
- Transfer the Owner role
- Resend activation details
- Reset two-factor authentication (2FA)
Billing and licences
- Purchase additional user licences
- Purchase credits and view credit reports
Account and data settings
- Edit company and account details
- Manage database fields (name, visibility)
- Manage list items (e.g. dropdown values)
Integrations and technical setup
- Manage APIs (REST, SOAP)
- Configure sFTP
- Manage eCommerce settings
- Configure tracking and analytics
Privacy and GDPR
- View and sign the DPA
- Manage GDPR documents
- Edit DPO information
- Handle privacy requests (e.g. right to be forgotten)
When should you assign the Owner role?
- For the person responsible for contract and billing
- There should only be one Owner per account
Corporate and partner roles
Some organizations use additional roles for multi-brand setups or agencies.
Corporate roles
- Corporate in subaccount: Owner-like rights within a subaccount
- Corporate sub owner: advanced rights including billing
Partner roles
- Agency / Agency+ / VAR / RES Partner
- Manage automations across customer accounts
These roles are usually configured during account setup.
Frequently Asked Questions
No. You cannot enable or disable individual permissions per user. Instead, you assign one of the predefined roles (Owner, Marketeer or Content Marketeer), each with its own set of rights.
Some advanced account, billing and integration settings are only available to the Owner. If you are a Marketeer and do not see a specific menu item or tab, it is likely Owner-only. Contact your Owner if you need changes there.
Give Owner to the person responsible for contract, billing and user management (only one per account).
Give Marketeer to colleagues who need full access to messages, automations, contacts and reports.
Give Content Marketeer to colleagues who mainly work on content and should have limited access to contact data.
Corporate and partner roles (such as Corporate in subaccount, Agency or VAR Partner) are set up when your account and partner contract are configured. As an end user, you usually do not need to change these roles yourself.